Our history, a fascinating journey through tradition, flavors and innovation
Our story begins in 1978: it was then that Rogel was born in Val Varaita, today F.A.R. (Frutticoltori Associati Rossana), a company specializing in the cultivation and processing of seasonal fruit. It is the beginning of a unique adventure of its kind, with nature as the undisputed protagonist. The first years: In the beginning there were apples, pears, peaches, apricots and other products grown by farmers in the area. Then the production of pears and juices became increasingly important and the evolution of the specific ice cream market required the expansion of our range.
Today, our values over time.
The choice of fruit at the best degree of ripeness, processing, storage and, finally, distribution: every little step, every detail is essential. Because it expresses and identifies the commitment, authenticity and philosophy of a company that has always promoted respect for nature, in all its forms. For over forty years, quality, innovation and culture have been part of our and your history.
"Sorrento PGI lemon" juice
F.A.R. Soc. Agr. Coop.
From Monday to Friday h. 8.00-12.00 | 14.00-18.00
PH +39 0175 64141
Fax +39 0175 64456